In the world of Public Relations, there is perhaps one tool that is utilized by all, that of press releases. A press or media release is a written article that is dispatched to the media with the intent and hopes of getting published. A press release can be used to announce company events, recognitions, promotions [...]
Who would you rather bet your money on, a company that has a great product but a horrible marketing plan or a company with an average product but with a great marketing plan? If you know anything about business, you’d choose the second company. Why? The answer is because in order to succeed in business, [...]
The Internet is not immune to the tough economic conditions being faced by offline businesses, and although some businesses tend to thrive in a poor economy such as businesses dealing in used construction equipment, or dollar store type operations, most other businesses are struggling, and their lack of understanding of Internet marketing is certainly holding [...]