Author Archive for Shelton Hoover

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Three Steps to Writing a Press Release For Real Estate Companies

By on Jan 25, 2012 in Business Marketing

In the world of Public Relations, there is perhaps one tool that is utilized by all, that of press releases. A press or media release is a written article that is dispatched to the media with the intent and hopes of getting published. A press release can be used to announce company events, recognitions, promotions [...]

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The Importance of Marketing

By on Jan 21, 2012 in Marketing

Who would you rather bet your money on, a company that has a great product but a horrible marketing plan or a company with an average product but with a great marketing plan? If you know anything about business, you’d choose the second company. Why? The answer is because in order to succeed in business, [...]