Three Steps to Writing a Press Release For Real Estate Companies
In the world of Public Relations, there is perhaps one tool that is utilized by all, that of press releases.
A press or media release is a written article that is dispatched to the media with the intent and hopes of getting published. A press release can be used to announce company events, recognitions, promotions as well as inform the public on a new product or address an issue. As press releases forms the fundamentals of a sound PR campaign, your also need to educate yourself on the basics of press release writing.
1. Headline – found at the topmost part of your press release, this headline or title is regarded as the attention grabber of your entire story. In a nutshell, the headline is the part of your article that is first seen which is why it needs to be brief, informative yet very catchy. To create an eye catching headline, you first need to understand what your entire story is about and from here list down relevant keywords that are essential in your story.
2. Body – a headline is followed by the content or body of your press release material. Traditionally, all news release materials should always begin with the date and the city where the story originated. This is then followed by the lead sentence that is a prelude to the nitty-gritty of the story itself. In writing the copy of your material, always remember that short and concise articles are always better preferred by the media so avoid boring them with long texts that are difficult to read. Just write the facts as they are and do not try to sugar coat everything.
3. Company Information – towards the end of your article, make sure to include the pertinent information about your company as well as your contact details. This will allow the journalists to get in touch with you if in case they need to clarify something.
Press releases, like any other PR tool, can be used alongside your advertising campaign. In fact, most Oklahoma City advertising agencies partner with PR consultants to make sure that their clients can enjoy the benefits of both advertising and PR tools.
